CID — Cognitive Intelligence Development

AI That Reads Between the Lines
of Every Sales Conversation

Prism applies advanced cognitive science models through AI to decode the psychology behind every sales call — persuasion patterns, buyer resistance signals, deal risk factors, and coaching opportunities that no human could catch at scale.

15+ cognitive science frameworks Real-time AI analysis Telegram & Slack delivery

What Makes Prism's AI Different

Most tools count keywords. Prism understands psychology.

Cognitive Bias Detection

Our AI identifies anchoring, loss aversion, social proof, scarcity tactics, reciprocity, and commitment patterns in real-time. It knows who deployed each technique, how effective it was, and what evidence in the transcript proves it.

Dual-Process Analysis

Based on Kahneman's System 1 / System 2 theory. Prism detects whether the buyer is in fast intuitive mode or slow analytical mode — and whether the rep adapted their approach accordingly.

Reactance Prediction

Built on Brehm's psychological reactance theory. The AI identifies moments where the rep pushed too hard and the buyer started pulling away — with specific trigger points and mitigation strategies.

Deal Risk Modeling

AI-powered win probability that goes beyond pipeline stage. Prism evaluates information gaps, competitor mentions, stakeholder engagement, timeline urgency, and buying language to predict deal outcomes.

Sales Execution Scoring

Beyond psychology — the AI evaluates discovery depth, objection handling, value articulation, closing technique, and conversation control. Every call gets an Influence Score and a Sales Execution Score combined into one Prism Score.

Cognitive Load Detection

The AI identifies moments where the rep dumped too much information on the buyer, causing cognitive overload. It pinpoints the exact point in the conversation where the prospect's engagement dropped.

0 Prism Score

The Prism Score

One number that fuses cognitive influence analysis with sales execution quality. Built on frameworks from Kahneman, Cialdini, and modern behavioral economics — distilled by AI into a single 0–100 rating.

  • Cognitive bias deployment & effectiveness
  • Dual-process alignment (System 1 & 2)
  • Reactance risk & conversation control
  • Discovery depth & objection handling
  • Win probability & deal risk signals
P
Prism Bot
online
How did Sarah do on her calls today?
Sarah had 3 calls today:

Acme Corp — Score: 82
Strong discovery, effective social proof. Deal risk: Low (18%)

TechFlow — Score: 61
Pushed pricing too early, prospect showed reactance. Deal risk: Medium (45%)

GlobalNet — Score: 43
Cognitive overload in demo. Buyer disengaged at minute 12. Deal risk: High (72%)

AI coaching: Sarah should deepen discovery before presenting pricing. Her anchoring technique was effective but deployed too early.
What deals are at risk this week?
3 deals flagged by AI:

GlobalNet ($45K) — 72% risk. Buyer used avoidance language. No next steps set.
TechFlow ($28K) — 45% risk. Champion went silent after pricing. Recommend re-engage with ROI case.
Vertex ($62K) — 38% risk. Competitor mentioned twice. Need differentiation positioning.

AI Intelligence, Delivered to Telegram & Slack

All of Prism's AI analysis is available through natural language in Telegram and Slack. Ask questions the way you think. The AI understands context and responds with real insights, not canned reports.

  • "How was the last call?"
  • "Who had sales calls today?"
  • "What deals are at risk this week?"
  • "How is the new rep doing?"
  • "Give me a coaching summary for James"

Everything the AI Gives You

Every call analyzed. Every pattern surfaced. Every risk flagged.

Persuasion Analysis

AI identifies every persuasion technique used — anchoring, social proof, scarcity, framing — with exact quotes and effectiveness ratings.

Deal Risk Prediction

AI-driven win probability based on linguistic signals, not pipeline stage. Know which deals will close and which are stalling.

Natural Language Access

Ask Telegram or Slack anything: "Who had calls today?", "Compare James and Sarah", "What deals are at risk?" The AI understands names, timeframes, and context.

Automatic Call Scoring

Every conversation scored the moment it ends. Influence Score + Sales Execution Score = one Prism Score. Zero manual work.

AI Coaching

Not generic tips. AI-generated recommendations tied to specific moments in the call, grounded in cognitive science principles.

Audio Transcription

Upload MP3, WAV, M4A, WebM, MP4, or OGG files. Drop them in Slack, send via Telegram, or use the API. Whisper transcribes, Prism analyzes — zero manual work.

How It Works

From raw conversation to AI-powered intelligence in three steps

01

Share Your Calls

Drop an audio file in Slack, send a voice note on Telegram, paste a transcript, or hit the API. Supports MP3, WAV, M4A, WebM, MP4 & OGG. Whisper transcribes, Prism analyzes — fully automatic.

02

AI Runs 15+ Frameworks

Cognitive bias detection, dual-process analysis, reactance prediction, deal risk modeling, sales execution scoring — all in seconds.

03

Get Answers Anywhere

Reports delivered to you and your reps via Slack, Telegram, or the dashboard. Ask natural language questions — "How did Sarah do today?", "What deals are at risk?" — and get real AI-powered answers.

See the AI in Action

Watch Prism analyze a real sales conversation in real time

Sales Call Transcript
AI Analysis
0 Prism Score
Deal Risk
--
Manager Report
Revenue Impact
  • Estimated deal: $85K — strong pipeline candidate
  • Win probability: 68% — prospect used future-tense buying language
  • Risk: Low (24%) — buyer engaged throughout, next steps set
Persuasion Techniques Detected
Price AnchoringRep · Strong
"Our Pro plan runs $450/month — compared to that $200K problem, it's about 1%."
Social ProofRep · Strong
"Most teams we talk to are in that 35-50% range before data-driven approaches."
Loss AversionRep · Moderate
"Probably cost us $200K in unnecessary headcount." — rep let prospect surface the pain.
Team Performance Signal
  • This call scored 76 — above team average
  • Rep is performing well — reinforce anchoring and discovery techniques
  • Coaching note: delay pricing until value confirmed (pushed 2 min early)
Your Coaching Report
What You Did Well
  • Strong discovery — let the prospect quantify their own pain ($200K)
  • Effective anchoring — framed price against cost of inaction
  • Good conversation control — redirected pricing question back to value
Specific Moments to Improve
  • At "What's the pricing?" — you redirected well, but could have deepened the value conversation by 1-2 more questions before circling back
  • Prospect said "I've heard AI pitch before" — mild skepticism signal. You recovered, but next time acknowledge their concern before presenting proof
  • Missing: no explicit next steps. Prospect said "Can we do a pilot?" but you didn't lock a date
Reactance Risk: Low

No pushback triggered. Prospect stayed engaged throughout. Trust maintained.

Pricing

Start free. Scale when you are ready. Choose flat or per-seat — whatever fits your team.

Free
$0/month
  • 5 AI analyses per month
  • Full cognitive analysis
  • API access
  • Community support
Get Started Free
Growth
$149 /month
  • 100 AI analyses/month
  • Telegram & Slack bots
  • Team AI insights
  • Email support
Get Started
Enterprise
$2,000 /month
  • Unlimited AI analyses
  • Custom integrations
  • Dedicated support
  • SSO & SAML
  • Custom AI models
  • SLA guarantee
Contact Sales

The Science Behind the AI

Prism is not another sentiment analyzer or keyword counter. Our AI engine is built on decades of peer-reviewed research in behavioral economics, decision science, and cognitive psychology. Every analysis draws on Kahneman's dual-process theory, Cialdini's principles of influence, Brehm's reactance theory, and modern cognitive load research — applied through advanced language models that understand nuance, context, and intent.

A product of CID — Cognitive Intelligence Development — cogdev.ai